True Observer

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The Observer reveres the One True Observer, who lives in the wires of the West and in the Great Cloud. The Observer reveres the One True Observer, who lives in the wires of the West and in the Great Cloud. Facebook (and probably Google, too, but let's focus on Facebook) knows everything about you. Anywhere there is a little Facebook button on a page, it tracks all your clicks on that page — combining this with data purchased from offline credit firms and adding in the tracking of your phone ID (which it has) — and creates a detailed report of your life. This newspaper's simple Observer, a humble servant of looking, pales in comparison to the mighty power of Facebook and yet ... what is Facebook doing with all this knowledge?...

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