Memphis group takes over annual festival. "We Sell Fun!" That's the website promise of Universal Fairs, the Memphis-based event company taking up the torch for RiverFest in 2018. After it was announced last July that Riverfest's 40th annual event that spring was its last, RiverFest event director Jack Daniels and Universal Fairs owner Mark Lovell had a "very frank" discussion about what did and did not work with former Riverfest Executive Director Deanna Korte, Daniels said. Since then, they've worked to redesign RiverFest — keeping some traditions intact, shedding others (and making the F in Riverfest upper case). [content-1] Whether or not they can sell that Universal Fairs fun in Little...
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RiverFest gets a revival in its 41st year