RAO adapts


In the age of Reddit, it takes more than porn to keep the doors open. In case it wasn't clear from the sign out front, RAO Video has been in operation since 1977. It's the gritty, shapeshifting brainchild of Bob Oliver (as in, Robert Abraham Oliver), who made it his mission in the late 1970s to hip the residents of Main Street Little Rock to the wonders of VHS and built a career — and some would argue, a small community — out of renting videos in the pre-internet era. The store's since transitioned to DVD and Blu-Ray for most of its video selections and diversified its portfolio to include vapes, vape accessories and "juice," and an array of glass pipes and water pipes. And, of course, adult videos and novelties: The white...

RAO adapts

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